Packaging is the emotional way in to the product

The overture to an opera is like the musical packaging to the whole performance.


The packaging of a product for a consumer, or of a product intended as a gift, is no different. In each case, the packaging triggers feelings that anticipate an emotional event. With Wickels, you can have high expectations of its packaging overtures.


Our Kings Foil gift wrap paper is the only gift wrap from Europe with a range of fascinating metal colours and embossments. You can create personal packaging designs to exactly match your product or the emotional message you want to send.